CHAARG [Changing Health, Attitudes + Actions to Recreate Girls] is a health and fitness organization for women. CHAARG is at over 40 universities in the United States and looking to go global.
As stated on the CHAARG website, “We are CHAARG and we’re on a mission to show college girls everywhere that owning your fitness is owning your life. We are liberating girls from the elliptical and proving that fitness can and should be fun.”
Each CHAARG chapter partners with a local group exercise studio once a week to lead a workout in a variety of styles, from CrossFit to boxing to Zumba.
CHAARG seeks to instill in its members that they more than just the chapter they signed up for, but a part of a larger community. To reach all the girls at every university, CHAARG requires every girl to create an “inchaarg” Instagram account to support and stay connected. They promote girls to be their happiest and healthiest selves.
Everything starts as an idea and Elisabeth Tavierne, the founder and president of CHAARG, took a chance on something that turned into a career alongside Sarah Clem, the director of expansion.
Natalie Longroy: Do you think you’re living the dream?
Sarah Clem: Absolutely. 100 percent. I think that’s like a no-brainer. For me, at least.
Elisabeth Tavierne: Since I feel like, especially after weekends with CHAARG girls, ‘cause you know we are always kind of in the background not really with CHAARG girls in person a lot. So especially when you’re with them it’s just this CHAARG high that you feel.
So I woke up this morning and I was literally thinking, that’s so funny that you ask that, I was like I literally have the best job in the world. I hate even calling it a job because I feel like people say “job” and it comes with that negative connotation but it’s like our lifestyle. Our life is so much fun every single day and we’re so blessed to be able to do what we love and to work with girls who are all so amazing and have the most incredible stories.
NL: Tell me about your time at Ohio State, Elisabeth, and what inspired you to create this movement.
ET: I came to Ohio State actually on a swimming scholarship and so I swam my freshman year. It was pretty fun, practiced seven hours a day, which is crazy. Then sophomore year rolled around and, I don’t know, something was different. With swimming, and this has been ever since I was little, you don’t really get much breaks and that’s just the nature of the sport, you know, you lose that feel for the water so fast and so the longest breaks we have are probably about one week to two weeks.
So freshman year happened, we swim in the summer, we have about a two week break and then sophomore year swimming rolled around again and I just wasn’t happy. The training was really, really hard. It wasn’t new and exciting like freshman year and the entire team just had this kind of energy that was so draining. We were all so exhausted and, for me, I’ve always been a very happy positive person like I don’t want to live like this you know swimming isn’t my passion anymore and obviously I’m not going to be a professional swimmer.
It’s funny because all of us swimmers we would always say we can’t wait until spring semester senior year when we’re done swimming and it’s like no one should be living that kind of life you know you hear always college is the best four years of your life and so why are we waiting till senior year you know to be done with swimming and finally live that college lifestyle and so I was thinking about it for a while the possibility of quitting and I was like you know I’m gonna see how sophomore year turns out and I’m going to quit after that and me and my best friend kind have had that same pact.
It was actually during winter training I don’t know what it was but I just walked out of practice and quit and thinking back I cannot believe I did that. But it was just something that again just continued to bottle up inside me when finally I’m just like I’m ready I don’t want this life anymore I’m not passionate about it and I told my coach I was like you know what I really need a week to just think about this possibility of ending my swimming career and he supported it he was like you know what take this week probably thinking that I was going to come back but I didn’t and I didn’t know anyone. I only had swimmer friends at Ohio State and a girl I knew was like hey you should think about rushing sophomore year just to meet friends and so I ended up doing that and obviously my major was exercise science so I still loved working out.
After I quit swimming, hung up my towel, I went to the RPAC, which is the gym at Ohio State and that was my first time going there and that’s when I saw that huge divide, you know, the girls on the elliptical, the guys in the weight room and I remember it was just me and there was one other girl and I looked at her and we’re both like ‘we know what’s up like we are in the weight room’.
But it was just so weird like why are these girls just so unhappy on the elliptical and that kind of started the CHAARG movement. I started realizing I really wanna give these girls an opportunity to find their passion in fitness and that can be the elliptical, that can be the treadmill, but for a lot of people there’s something more that they want to try they just need to figure out what that is. Now the weight room is filled with girls and it’s so incredible to see.
NL: Sarah, tell me about how you started it at UC.
SC: I actually went to Ohio State my freshman year and it wasn’t the place for me really. I ended up transferring to UC as a sophomore but I still had a lot of friends who were at Ohio State, including my best friend who was in Elisabeth’s sorority.
The summer after my sophomore year of college so my first year at UC, she told me about this thing called CHAARG and she was like you would absolutely love it, the girl who started it in my sorority is awesome, you should check it out.
They had a wordpress blog at the time. I was like okay, cool. I checked it out and was immediately in love with it and I saw the same divide at UC as well in our rec center. So I pretty much emailed her and I was like hey I’m gonna start this at UC like I’m so excited like just tell me what to do and I’m like gonna do it.
Elisabeth kind of pumped the brakes and was like yeah let’s meet up a few times first like get to know each other. We ended up getting coffee once and then at that winter break is when we went for it and started the UC chapter and never really looked back.
But it was definitely nerve wracking just like didn’t know something that was gonna be like working at UC as well but now you go back to the gym at UC and it is just absolutely crazy like girls really have taken over the weight room.
NL: Elisabeth, did you think that it would be more than just at Ohio State?
ET: I never expressed it outwardly to others but inside I did, yes.
NL: How has CHAARG changed your life?
ET: It is changing my life every single day. It was interesting because we were like joking around about a hashtag, #ChangedByCHAARG and I’m going through a really transformative time right now just with really challenging myself to grow and it’s just so easy to be so distracted by life. I feel like I’ve just been kind of running through life.
I’ve experienced a lot of amazing thing but it’s hard to celebrate those little things and truly feel those little things like you’re constantly looking for the next goal, the next milestone. I just really want to be present this upcoming year.
It’s interesting because I feel like I wasn’t changed by CHAARG because I was the one helping others be changed by CHAARG and I remember actually at the leadership retreat this past summer with the ambassadors, I literally cried to myself after the retreat and I’m like all these girls are changed by CHAARG, all these girls have this story. I don’t have a story, I’m not changed by CHAARG and it was really powerful and I think that’s kind of when I started thinking about my journey and how I want to grow, how I also want to be changed by CHAARG and not just be the person behind the scenes helping others because you know you can’t serve others on an empty vessel and that’s kind of how I’ve been feeling lately and so I am definitely changed by the girls in terms of very moved by them and they inspire me to be a better leader but I also am going through a journey where I wanna be changed by CHAARG and I know I will be if I allow myself to just continue to challenge myself and be still and not run from feelings and not be distracted.
NL: Sarah?
SC: I can definitely say that CHAARG has changed my life completely. When I transferred to UC, I had absolutely no direction and honestly for a long time I didn’t belong in college that it wasn’t the place for me and that’s a really scary thought. I just kept picking majors, I ended up changing my major six different times because I had zero clue. It wasn’t just minor shifts. I would go from like veterinary medicine to education. I couldn’t figure out what God’s plan was for me.
As soon as I started working with CHAARG like I did an internship after that first semester. It just clicked, okay this is what I think I’m going to do for the rest of my life and it wasn’t something that I was telling people outwardly about because I was kind of like well it’s only at two schools and I don’t really know this girl that well, I don’t want to freak her out that I’m planning on working with her forever. But I finally did gain that clarity and it took me a really long time before I finally changed my major to something that I was hoping I could apply to CHAARG.
I think it’s just really by God blessing me to have had that opportunity but I look back and I have no idea what I would be doing right now without CHAARG. It is my dream “job” and every single thing I would do. I don’t feel like I work ever. I think that has been completely life changing for me and it’s really pushed me outside of my comfort zone just in terms of like I always thought I would live in Cincinnati, be really close to my parents and now I’m in Chicago.
I’m open to going other places and it’s pushed me outside of my comfort zone and I continue to try to let it do that to me every day. I’ve tried a lot of new workouts too. I used to be a one-type workout person and now I actually enjoy other things.
NL: Do you think this will be your one and only job in your life? Do you want it to be?
SC: Personally, I would love it to be yeah! I don’t really know what else I would do. I joke with my parents because they’re like what would you do like if and I’m like well I would probably move back home with you. I have absolutely no clue so yeah I would love that.
ET: 100 percent.
NL: What’s next for CHAARG?
ET: I was just talking about this yesterday actually because someone asked, “What are your five year plans for CHAARG? What are your 10 year plans?” and I’m like can’t we just live in the moment, I love where we’re at, I love where we’re going. I know people love five and ten year plans and I support that but I don’t like looking that far in the future for CHAARG. We love looking based on a semester, based on a year.
We hope to go to 12 more universities this upcoming semester so we’ll be at 50 in January, which is crazy! We will share this with you but we also snapchatted it. So if we go global, which literally saying that is absolutely crazy we’re like if we go global in 2017, which is this upcoming year, we will get bolt tattoos so you can hold us accountable for that since this will be in your paper.
That’s the fun part about CHAARG is it really is an adventure and we do set goals a lot of them are of course chapter base where we want to expand to because our ultimate goal right now is really to get to every college in the United States and eventually the world but there’s so many goals beyond that. I really want to expand the post-grad community. We want to have an awesome Youtube channel. We want to have an app. You know, eventually CHAARG studios like we would love that as well.
There are so many possibilities and directions to go because as you know it’s not only a health and fitness organization, it really is a lifestyle organization. So just continuing to connect girls and create amazing experiences for them.
NL: I’ve looked at where we are, in terms of schools, and we really haven’t gotten to the West Coast. Why haven’t we gotten that far do you think?
SC: It’s kind of cool. We don’t put any like real effort into targeting schools so it’s all based on girls coming to us and saying, “Hey I want to bring CHAARG to my school”, which, you know, really causes I think a genuine kind of movement of people really wanting it there. It does take a lot longer because you probably don’t have a friend who goes to a school on the West Coast. If you do, I would love her contact information.
But kind of where we started in the Midwest, it’s slowly kind of spread. We are starting to do more where we’re actively thinking about schools we want to go to next, which has been really exciting. It’s like how do we connect with girls there who we’ve never met before, who maybe no one knows a girl at that school.
It’s been really interesting in thinking about that just because we know CHAARG will thrive out West especially since it’s doing so well in the Midwest where people are really conservative. This application we have, I believe we have three schools out West who’ve applied so it is definitely starting to spread out there and I think that will be something that we see in the very near future.
NL: What makes CHAARG different from other organizations like this?
SC: I think the biggest thing that differentiates us is honestly the community and how incredibly close girls are. I wish you could have been at the retreat this weekend. Hearing them first greet each other, I normally love to talk, but that is one of the few times in life where I have to be silent because you hear them say, “Oh my gosh, I follow you on Instagram! You are so inspirational!” and I was just sitting there like wow that is absolutely incredible and that is something that I think not a lot of other organizations have.
The girls are truly the kindest, most inspiring, positive people you can ever meet. I think a lot of groups, especially groups of women, it is not normal to be super nice and friendly. Nothing bad about those groups like we were both in sororities and I had a great experience but with CHAARG if you are caddy or not positive, that’s not the norm for the group and that goes across all universities. I think that you, as a GVSU student, if you went to at Ohio State it wouldn’t feel weird.
ET: So many girls have transferred schools, transferred CHAARG chapters and say the same thing, “It’s the same, it makes me feel at home.”
SC: And that’s something I think that it is just that really strong sense of community that is completely unique and is something that, I don’t know how it happened really, but it is been really, really cool to see just like you’re not just a part of, you know, GVSU CHAARG. You’re a part of 6,000 plus girls and it’s kind of hard to say that about other organizations, I think.
NL: What’s one brand you would like to work with that you haven’t worked with before?
ET: We have worked with almost every brand. We haven’t worked with Lululemon. I would love to work with them. Lauren and Jane.
NL: I’ve never heard of them.
ET: They’re from Australia, actually. They just came to the United States. I wanna say they’re only in California, maybe New York. Sweaty Betty is another one that is from London and they’re also amazing and they recently came to the United States. So some international brands would be really cool.
NL: Is there anything going into the shop soon that you could tell us?
ET: We will be having a bunch of new fall/winter apparel. We haven’t officially gotten this yet but we’re really hoping for hats like beanies. We want CHAARG beanies. It’s so crazy because so many companies sell out of them like crazy really, really fast. A lot of companies do beanies. But we are crossing our fingers and hoping. We’ve had this designed for two years and we can’t get enough inventory. But yeah, we’re really hoping for that this year.
NL: What do you tell people when they ask you what do you do? This isn’t like your normal job like you said, it’s not work.
ET: We typically are like oh gosh. We always say we work for CHAARG, it’s like a health and fitness sorority because I feel like a lot of people can understand what a sorority is and they obviously understand “Oh health and fitness, they must be doing something with college-aged girls”. But then if they ask for more information, of course, we tell them everything.
NL: What do you do on a daily basis?
ET: It’s different every day. No, we’ve started to kind of get more in a routine. I mean, Sarah works a lot with the chapters, with the CLCs, working on expansion. I do a lot of the events so right now of course planning the fit plan and planning CHAARGmas. Then Teresa, who is the other full-time lead, she does a lot of the blog, website, and then also helps me with the fit plan for photography needs and things like that.
But it’s fun because there always is something different. We work with our virtual assistants a lot and they are all amazing. We’re so thankful for them. Now we do have some in person interns so Kim who is sitting at our table right now, she manages the CHAARG shop and so she’s heading to the storage unit and shipping out a lot of things today because there were 350 girls who earned 50 bolts. I was thinking it would be 50 because that was a hard challenge, you had to do it with someone. I was in shock